International

Going International? Let's Talk Website Translation: Manual vs. Automated

Taking your business across borders is an exciting step. You’ve built something successful locally, and now you’re looking to connect with customers in new markets. But making sure your website truly speaks their language? That’s often where the real work begins, and it brings up a crucial decision: how will you handle translation?

For many, the traditional path involves skilled human translators. Their linguistic expertise is invaluable, but it’s worth understanding the practical implications this approach has for your budget, your timelines, and your team’s workload.

The value of visibility: How Translated Pages Drive Sales

For many e-commerce owners, expanding internationally feels like a massive undertaking. You’ve got a great product, a loyal local customer base, but the global market seems distant. One of the biggest hurdles? Language. You might translate your website, but how do you ensure those translated pages actually bring in new customers?

The Challenge: Invisible Translations

This is where the power of discoverability, and specifically SEO for translated content, comes into play.

Want More Sales? Start Speaking Your Customer's Language (Literally!)

You’ve poured your heart and soul into your business. Your products are top-notch, your services are polished, and your website looks great. But if you’re looking to expand into new markets, there’s a crucial question to ask: Is your website truly connecting with potential customers if it’s only in your native language?

It might seem like a small detail in the grand scheme of international business, but presenting your website in the local language of your target audience isn’t just a nice-to-have; it’s a fundamental driver of trust, clarity, and ultimately, sales.